When we launched DROP 001 — X Marks The Start, it was always meant to be the beginning of something bigger.
We started simple with the HXB Distressed Cap and Essential Crew Socks they were positioned as everyday pieces that introduced the look, feel and attitude of the brand.
But since then, there’s been one thing we’ve heard more than anything else:
When are the shirts coming? , When are you making shirts?, shirts, shirts and shirts...
So we listened. Rather than closing the book on DROP 001 and moving straight into something new, we decided to keep building on the story we’d already started.
That’s where The Xtension comes in